This project required the development of a website designed to solve one of the oldest problems in business… how to motivate the sales team, improve their product knowledge and increase their numbers. As an Incentive Team developer I created this site for our client Baldwin® Hardware.
Much like the previous Armstrong project, the website’s purpose is to offer registered users/participants the ability to earn points by performing various sales oriented tasks on the site. Some of these tasks include:
The main website runs in a coldfusion environment driven by MySQL. Accessing the live site requires a user account. The demo page on this server runs in a LAMP environment, is not a complete site, and does not require an account.
Please note that the Baldwin® logo, trademark and brand is the sole property of Baldwin® Hardware.
At the client’s request, typography, button styles and the color palette resemble the look and feel of the main Baldwin® website. The client also wanted the site to focus on their EVOLVED™ line of products.
This website required the following elements:
I created some initial wireframes representing branding and widget locations. The goal of each incentive site that we create is to provide a portal-style home page that showcases monthly promotions, the participant’s current point count and links to training courses the participant has yet to complete.
I wanted the aesthetic to be clean and focus on Baldwin’s EVOLVED™ technology. Much of the hard work had already been done creating the wireframes. It was time to experiment with colors and layout and to begin creating image assets. All images were optimized to the smallest file size possible via TinyPNG.
Achieving the common goals of a company is a team effort. To be successful, everyone has to be on board. While cooperation and enthusiasm levels are usually high at the onset, maintaining that same motivation and drive along the way is no easy task. At Incentive Team… we know how to keep things interesting.